{"id":1600,"date":"2018-05-02T16:58:49","date_gmt":"2018-05-02T16:58:49","guid":{"rendered":"https:\/\/karlmax-berlin.com\/uncategorized\/snipsl\/"},"modified":"2019-04-09T16:15:15","modified_gmt":"2019-04-09T16:15:15","slug":"snipsl-en","status":"publish","type":"post","link":"https:\/\/karlmax-berlin.com\/en\/references\/snipsl-en\/","title":{"rendered":"Snipsl"},"content":{"rendered":"
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Snipsl<\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][mk_image src=”https:\/\/karlmax-berlin.com\/wp-content\/uploads\/2018\/05\/snipsl.png” image_size=”full” margin_bottom=”0″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][mk_page_section vertical_align=”top” bg_color=”#fafafa” attachment=”fixed” padding_top=”0″ padding_bottom=”0″ section_id=”referenz-info” sidebar=”sidebar-1″][vc_column][mk_padding_divider size=”50″][vc_gallery type=”image_grid” images=”3401″ img_size=”150×45″ onclick=”custom_link” custom_links=”#E-8_aHR0cHMlM0ElMkYlMkZwbGF5Lmdvb2dsZS5jb20lMkZzdG9yZSUyRmFwcHMlMkZkZXRhaWxzJTNGaWQlM0Rjb20uc25pcHNsbWVkaWEuc25pcHNsJTI2aGwlM0RlbiUyQyUyQ2h0dHBzJTNBJTJGJTJGcGxheS5nb29nbGUuY29tJTJGc3RvcmUlMkZhcHBzJTJGZGV0YWlscyUzRmlkJTNEZXUuY29hY2hfeW91cnNlbGYuYXBwJTI2aGwlM0Rlbg==” el_id=”store-badge”][mk_padding_divider size=”50″][vc_row_inner][vc_column_inner width=”1\/4″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531151252471{margin-bottom: 0px !important;}”]\n

Service<\/h1>\n

Android Development, Concept[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531151258168{margin-bottom: 0px !important;}”]\n

Technology<\/h1>\n

Android[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531151263654{margin-bottom: 0px !important;}”]\n

Client<\/h1>\n

Woschlab GmbH[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531151269233{margin-bottom: 0px !important;}”]\n

Year<\/h1>\n

2015 – 2016[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=”80″][\/vc_column][\/mk_page_section][mk_page_section vertical_align=”top” bg_color=”#ffffff” attachment=”fixed” js_vertical_centered=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_padding_divider size=”80″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531151276239{margin-bottom: 0px !important;}”]\n

What was Karlmax’s role in the project?<\/h1>\n

We worked on the concept with the contractor and other agencies on the concept, and then developed the Android app as starting point for the project.[\/vc_column_text][mk_padding_divider size=”80″][\/vc_column][\/mk_page_section][mk_page_section vertical_align=”top” bg_color=”#fafafa” attachment=”fixed” js_vertical_centered=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_padding_divider size=”80″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531151283572{margin-bottom: 0px !important;}”]\n

Why do the users need the app?<\/h1>\n

Because they want to both follow their favourite author\u2019s new stories \u201cSnipsl for Snipsl\u201d and discover new authors too.[\/vc_column_text][mk_padding_divider size=”80″][\/vc_column][\/mk_page_section][mk_page_section vertical_align=”top” bg_color=”#ffffff” attachment=”fixed” js_vertical_centered=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”2\/3″][mk_padding_divider size=”80″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531151295359{margin-bottom: 0px !important;}”]\n

What can the app do?<\/h1>\n

Snipsl is an innovative E-reader app that brings readers and authors closer together. Texts are published in small snippets\u2014each day a new short \u201cSnipsl\u201d. The user can subscribe to his or her favourite stories and be informed every time a new snippet is published. Interactive elements such as questionnaires on the text or messages from the author to his or her readers emphasise the personalised character of the app. And an extensive commentary function where both reader and author can comment provides the finishing touch.[\/vc_column_text][mk_padding_divider size=”80″][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/mk_page_section][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1525255312472{background-color: #fafafa !important;}”][vc_column][mk_padding_divider size=”80″][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1400″ img_size=”365 \u00d7 620″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531151303277{margin-bottom: 0px !important;}”]\n

The challenge<\/h1>\n

Snipsl was developed as a greenfield project. Together with the client and the design agency Die Krieger des Lichts (\u201cThe Warriors of Light\u201d) we started with an intensive workshop with the idea of a \u201cSnipsl-by-Snipsl\u201d reading experience as starting point. We walked out of the workshop with both concept and functionality agreed. And we worked Snipsl-for-Snipsl too: we used countless Post-its to hang on to feature ideas and user stories and then to toss, sort and develop them\u2014until the multitude of Snipsls were slowly reduced to just one. After just two days the concept was so well defined that we could start with the development phase.<\/p>\n

It was everything that went along with the Snipsl app that presented us with the biggest challenge. Ultimately readers needed to be activated. To achieve this, authors could send messages between individual chapters and questionnaires could be presented with a visual evaluation.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=”80″][\/vc_column][\/vc_row][vc_row fullwidth=”true” fullwidth_content=”false”][vc_column][mk_padding_divider size=”80″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531151310431{margin-bottom: 0px !important;}”]\n

How did we proceed?<\/h1>\n

First we developed a prototype which contained all the most important components: reader mode with attendant navigation capability, as well as the commentary function with individual animations and transitions. Following positive tests, we implemented the logic of the app, set upon the framework of the prototype: from login and user management, through onboarding animation with parallax effect, to individual animations for switching between various \u201cbooks\u201d.<\/p>\n

After that we had the so-called \u201cstream\u201d for each individual book. Within these streams, we set up questionnaires, Snipsls and messages in such a way that the reader wasn\u2019t just looking over the writer\u2019s shoulder, but was actually there during the thought process.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1402″ img_size=”365 \u00d7 620″][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=”80″][\/vc_column][\/vc_row][mk_page_section vertical_align=”top” bg_color=”#fafafa” attachment=”fixed” js_vertical_centered=”true” padding_top=”0″ padding_bottom=”40″ sidebar=”sidebar-1″][vc_column][mk_padding_divider size=”80″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text disable_pattern=”false” css=”.vc_custom_1533810409197{margin-bottom: 0px !important;}”]\n

Behind the scenes or: How we exposed the secret romantics in our ranks<\/h1>\n

The content of the app \u2013 i.e. the authors\u2019 texts \u2013 weren\u2019t available (or even finished) at the beginning of the project. When the app was at a basic point of technical readiness, we needed to test it \u2013 for which we would need some finalised content. Initially, Snipsl consisted mainly of romance novels. A number of our testers hadn\u2019t had any experience with this particular genre of book before the testing phase. But they start to enjoy reading it and hey, ultimately even Tolstois “War and Peace” is just an epical soap-opera.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2913″ img_size=””][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=”80″][\/vc_column][\/mk_page_section]\n<\/div>","protected":false},"excerpt":{"rendered":"

E-Reader app for
readers and authors<\/p>\n","protected":false},"author":1,"featured_media":2598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"\nSnipsl - Karlmax Berlin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karlmax-berlin.com\/en\/references\/snipsl-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snipsl - Karlmax Berlin\" \/>\n<meta property=\"og:description\" content=\"E-Reader app for readers and authors\" \/>\n<meta property=\"og:url\" content=\"https:\/\/karlmax-berlin.com\/en\/references\/snipsl-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Karlmax Berlin\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-02T16:58:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-09T16:15:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/karlmax-berlin.com\/wp-content\/uploads\/2018\/07\/snipsl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"735\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@karlmaxberlin\" \/>\n<meta name=\"twitter:site\" content=\"@karlmaxberlin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dimitrova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/karlmax-berlin.com\/#organization\",\"name\":\"Karlmax Berlin GmbH & Co KG\",\"url\":\"https:\/\/karlmax-berlin.com\/\",\"sameAs\":[\"https:\/\/twitter.com\/karlmaxberlin\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/karlmax-berlin.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/karlmax-berlin.com\/wp-content\/uploads\/2018\/06\/karlmax-logo-500px.png\",\"contentUrl\":\"https:\/\/karlmax-berlin.com\/wp-content\/uploads\/2018\/06\/karlmax-logo-500px.png\",\"width\":500,\"height\":106,\"caption\":\"Karlmax Berlin GmbH & Co KG\"},\"image\":{\"@id\":\"https:\/\/karlmax-berlin.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/karlmax-berlin.com\/#website\",\"url\":\"https:\/\/karlmax-berlin.com\/\",\"name\":\"Karlmax Berlin\",\"description\":\"Agentur f\\u00fcr App-Entwicklung (Android, iOS, Web) in Berlin\",\"publisher\":{\"@id\":\"https:\/\/karlmax-berlin.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/karlmax-berlin.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/karlmax-berlin.com\/en\/references\/snipsl-en\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/karlmax-berlin.com\/wp-content\/uploads\/2018\/07\/snipsl.jpg\",\"contentUrl\":\"https:\/\/karlmax-berlin.com\/wp-content\/uploads\/2018\/07\/snipsl.jpg\",\"width\":735,\"height\":470,\"caption\":\"Snipsl\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/karlmax-berlin.com\/en\/references\/snipsl-en\/#webpage\",\"url\":\"https:\/\/karlmax-berlin.com\/en\/references\/snipsl-en\/\",\"name\":\"Snipsl - 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