{"id":1500,"date":"2018-05-02T14:26:33","date_gmt":"2018-05-02T14:26:33","guid":{"rendered":"https:\/\/karlmax-berlin.com\/uncategorized\/e-reichelt-supermarket\/"},"modified":"2022-12-01T10:56:43","modified_gmt":"2022-12-01T10:56:43","slug":"edeka-reichelt-supermarket-app-en","status":"publish","type":"post","link":"https:\/\/karlmax-berlin.com\/en\/references\/edeka-reichelt-supermarket-app-en\/","title":{"rendered":"E Reichelt Supermarket"},"content":{"rendered":"
[vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1532696340268{background-image: url(https:\/\/karlmax-berlin.com\/wp-content\/uploads\/2018\/07\/hg_edeka.jpg?id=2751) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][mk_padding_divider size=”100″][vc_row_inner][vc_column_inner width=”1\/2″][mk_padding_divider visibility=”hidden-sm”][vc_column_text css=”.vc_custom_1531153804558{margin-bottom: 0px !important;}”]\n

E Reichelt Supermarkt<\/h1>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][mk_image src=”https:\/\/karlmax-berlin.com\/wp-content\/uploads\/2018\/05\/edeka.png” image_size=”full” margin_bottom=”0″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][mk_page_section vertical_align=”top” bg_color=”#fafafa” attachment=”fixed” padding_top=”0″ padding_bottom=”0″ section_id=”referenz-info” sidebar=”sidebar-1″][vc_column][mk_padding_divider size=”80″][vc_row_inner][vc_column_inner width=”1\/4″][vc_column_text disable_pattern=”false” css=”.vc_custom_1574430909180{margin-bottom: 0px !important;}”]\n

Service<\/h1>\n

Development[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text disable_pattern=”false” css=”.vc_custom_1574430917875{margin-bottom: 0px !important;}”]\n

Technology<\/h1>\n

Android, iOS[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text disable_pattern=”false” css=”.vc_custom_1574430925526{margin-bottom: 0px !important;}”]\n

Client<\/h1>\n

interactive tools GmbH[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text disable_pattern=”false” css=”.vc_custom_1574430933254{margin-bottom: 0px !important;}”]\n

Year<\/h1>\n

2013, 2016[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=”80″][\/vc_column][\/mk_page_section][mk_page_section vertical_align=”top” bg_color=”#ffffff” attachment=”fixed” js_vertical_centered=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_padding_divider size=”80″][vc_column_text disable_pattern=”false” css=”.vc_custom_1533804443613{margin-bottom: 0px !important;}”]\n

What was Karlmax’s role in the project?<\/h6>\n

We developed the Android app according to our partner\u2019s interactive tools and in later phases of the project also took over maintenance for the iOS and Android apps.[\/vc_column_text][mk_padding_divider size=”80″][\/vc_column][\/mk_page_section][mk_page_section vertical_align=”top” bg_color=”#fafafa” attachment=”fixed” js_vertical_centered=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][mk_padding_divider size=”80″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531153919910{margin-bottom: 0px !important;}”]\n

Why does the user need the app?<\/h6>\n

Because the shopping list has always been mobile.[\/vc_column_text][mk_padding_divider size=”80″][\/vc_column][\/mk_page_section][mk_page_section vertical_align=”top” bg_color=”#ffffff” attachment=”fixed” js_vertical_centered=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”2\/3″][mk_padding_divider size=”80″][vc_column_text disable_pattern=”false” css=”.vc_custom_1533804384479{margin-bottom: 0px !important;}”]\n

What can the app do?<\/h6>\n

Edeka Reichelt Supermarket is an app that spares the user from making endless shopping lists. The cornerstones of the app are the supermarket\u2019s current offers. The user can save and send shopping lists with ease. And as well as this, ingredients from the integrated recipe database can be included, one\u2019s own wishes added, or scanned via barcode. The final wishlist of products can then be sent via text message or Email to one\u2019s partner\u2014or whichever flatmate whose job it is this week to do the shopping. But whoever it is doing the shopping, the store finder with GPS support always knows the nearest shopping possibility and displays opening times and services on offer.[\/vc_column_text][mk_padding_divider size=”80″][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/mk_page_section][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1525255312472{background-color: #fafafa !important;}”][vc_column][mk_padding_divider size=”80″][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1314″ img_size=”365 \u00d7 620″][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531153935442{margin-bottom: 0px !important;}”]\n

The challenge<\/h6>\n

The store finder of the E-Reichelt app included a special technical feature. GPS location is known, as are the coordinates of the nearest shop \u2013 but whether it\u2019s not only the nearest but also the easiest to get to? The hurdle lay in finding out which was the easiest to reach by foot.<\/p>\n

The shopping list element also presented its own challenges. The app user should be able to put this together not only manually, but also through barcode scanner, current offers, or from a suggested recipe.<\/p>\n

All of these features are dependent on the hardware, and all only work with good satellite reception\u2014or a camera with autofocus\u2014something that, when we began the project, wasn\u2019t a foregone conclusion.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=”80″][\/vc_column][\/vc_row][vc_row fullwidth=”true” fullwidth_content=”false”][vc_column][mk_padding_divider size=”80″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531153942616{margin-bottom: 0px !important;}”]\n

How did we proceed?<\/h6>\n

The distance between two points is always a straight line? Not in this case. One important requirement from the side of the user was that the distance shown to the nearest shop was the walking distance, not as the crow flies. For this we needed to know firstly the exact location of the user (via GPS) and secondly the walking directions to all nearby markets\u2014this is where Google came in useful. Only then could we present the list of the closest places for the weekly shop, a job for the UI. Here we learnt just how much the quality of sensors in various devices can vary, an important lesson for future projects. The fastest smartphones found their location in milliseconds, while at the other end of the spectrum another device needed minutes to figure out which country the user was standing in. In the second case the only remedy was patience, but we also needed to slow the faster smartphones down, before their geolocator turned their telephone into a pocket warmer.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1313″ img_size=”667 \u00d7 500″][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=”80″][\/vc_column][\/vc_row][mk_page_section vertical_align=”top” bg_color=”#fafafa” attachment=”fixed” js_vertical_centered=”true” padding_top=”0″ padding_bottom=”40″ sidebar=”sidebar-1″][vc_column][mk_padding_divider size=”80″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text disable_pattern=”false” css=”.vc_custom_1531153950987{margin-bottom: 0px !important;}”]\n

Behind the scenes or: How do you test a barcode scanner?<\/h6>\n

In your right hand a smartphone, in your left a bottle of water. And then? Here we go. Just how many water bottles I scanned through the period of the project, I couldn\u2019t honestly say. The only thing I know for sure is that after my shopping list tests in the quality control phase, no one in the office was in danger of dying of thirst.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”6864″ img_size=””][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=”80″][\/vc_column][\/mk_page_section]\n<\/div>","protected":false},"excerpt":{"rendered":"

Digital catalogue and
shopping list<\/p>\n","protected":false},"author":1,"featured_media":2580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"\nE Reichelt Supermarket, Android, iOS | References Karlmax Berlin<\/title>\n<meta name=\"description\" content=\"Edeka Reichelt Supermarket App as a shopping list replacement with current offers, recipes, barcode scanners, wish list shipping and GPS store finder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karlmax-berlin.com\/en\/references\/edeka-reichelt-supermarket-app-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E Reichelt Supermarket, Android, iOS | References Karlmax Berlin\" \/>\n<meta property=\"og:description\" content=\"Edeka Reichelt 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