{"id":4489,"date":"2021-06-17T16:02:30","date_gmt":"2021-06-17T16:02:30","guid":{"rendered":"https:\/\/karlmax-berlin.com\/10-years\/"},"modified":"2023-10-20T09:44:45","modified_gmt":"2023-10-20T09:44:45","slug":"10-years","status":"publish","type":"page","link":"https:\/\/karlmax-berlin.com\/en\/10-years\/","title":{"rendered":"10 Years"},"content":{"rendered":"
Is there a connection at all? Karl Szwillus and Max Julian Drei\u00dfig founded their company 10 years ago. They used sophisticated, creative techniques to find a name, in keeping with the spirit of the start of the decade: Derivations of the term app (appstatic, appetiser or appical), abstract neologisms made up of syllable fragments full of aesthetics, elegance and competence in varying doses (korngolden, Alpenglow or mobilminister) and variations of the founders\u2019 names were discussed.<\/p>\n
They decided to combine Karl, Max and the location Berlin. Any other brainstorm results seemed too unclear or arbitrary, too zeitgeisty and impersonal. However, the obvious association with the communist forefather would conflate the company name, born of personal data, with large thematic complexes. And such associations are always particularly individual. In addition to valuable philosophical and theoretical insights, it would perhaps also remind people of the problematic developments and victims of current socialist governments and regimes. For this reason, making a joke out of this for a business start-up is out of the question. To devalue quotes or symbols of the political or historical environment for promotional purposes would have been respectless and misleading.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1625485674706{margin-bottom: 0px !important;}”]\n
And that is why the only obvious parallel lies most likely in some aspects of everyday working life. Karlmax Berlin defines itself as an employer with a \u201csocial streak\u201d and a focus on the needs and expectations of its employees.<\/p>\n
The team of permanently employed professionals works together on a long-term basis – regularly in Berlin until before the pandemic. Since then we are also more flexibly distributed, but no less firmly connected. It is part of the strategy that there is no outsourcing to supposed or real low-wage countries or that entire orders are resold. As a result, the team has a strong sense of cohesion, processes are lean, and clients benefit from the proximity and direct approachability of everyone involved.<\/p>\n
However, this orientation arises much more from the Managing Directors\u2019 ideas and dreams of building a company with heart and hands so that appeals to heart and mind. This doesn\u2019t run contrary to Karl Marx\u2019s thoughts, but it shouldn\u2019t lead to the hasty conclusion that the company is aligned with the founder of communism. It was just started, after all, first and foremost simply by Karl and Max from Berlin.<\/p>\n
( I<\/small><\/small><\/span>nterview with: Karl Szwillus, Managing Director of Karlmax Berlin)<\/small><\/small><\/span>[\/vc_column_text][vc_single_image image=”4372″ img_size=”medium” alignment=”center”][\/vc_column][\/vc_row][vc_row fullwidth=”true”][vc_column][vc_empty_space height=”50px”][vc_media_grid element_width=”3″ item=”854″ initial_loading_animation=”none” grid_id=”vc_gid:1667468144251-35bb59dc-ac69-1″ include=”4443,4427,4453,4451,4433,4435,4429,4447,4431,4439,4441,4449″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1624442561697{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”50px”][vc_column_text css=”.vc_custom_1625072249304{margin-bottom: 0px !important;}”]\n In ten years we have lived through been many smooth constellations and great project successes. Of course, there have also been difficulties and situations where the team and the entire company have been able to learn valuable lessons. We grew together and work continuously on strategic orientation and company processes. Today, our project work is characterised by agile, efficient processes. We keep working hard to improve!<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column]Review…<\/h1>\n
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